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sellWeak10b5-1 plan

Laura Schenkein sold $3.5M of TTD

Chief Financial Officer at Trade Desk, Inc.. 27,687 shares at an average of $127.55, traded Nov 7, 2024, filed Nov 12, 2024.

Warning score
12
Value
$3.5M
27,687 shares
Holdings after
693,953
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $3.5M at market
    +25
  • Share of holdings sold
    Sold 3.8% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +1.8%, 3m -8.4%, 6m -40.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing Nov 12, 2024: -90.8%SPY +33.4% · excess -124.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-24-000124, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 7, 2024MOption exercise
Class A Common Stock10b5-1
+27,687$5.41$150k721,640Nov 12, 2024
Nov 7, 2024SOpen-market sale
Class A Common Stock10b5-1
-27,687$127.55$3.5M693,953Nov 12, 2024
Nov 7, 2024MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-27,687$0.00$020,000Nov 12, 2024

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$18M
143,985 shares
-110%
6Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$510k
4,298 shares
-5%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$114M
922,158 shares
-131%
45Moderate
TTDsell 310b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.3M
18,207 shares
-3%
25Weak
TTDsell 310b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$2.2M
18,524 shares
-11%
13Weak
TTDsell 310b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$513k
4,297 shares
-5%
18Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$2.8M
22,062 shares
-23%
25Weak
TTDsell 210b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
3,131 shares
-0%
27Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$3.0M
25,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Schenkein sold $3.5M of TTD | InsiderTell