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sellWeak10b5-1 plan

Doug Black sold $974k of SITE

CEO at SiteOne Landscape Supply, Inc.. 7,386 shares at an average of $131.92, traded Feb 26, 2025, filed Feb 28, 2025.

Warning score
15
Value
$974k
7,386 shares
Holdings after
581,862
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $974k at market
    +25
  • Share of holdings sold
    Sold 1.3% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SITEOct 9, 2026 · close 87.16
Since filing Feb 28, 2025: -31.0%SPY +33.6% · excess -64.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-019122, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 26, 2025MOption exercise
Common Stock10b5-1
+11,145$51.59$575k589,248Feb 28, 2025
Feb 26, 2025SOpen-market sale
Common Stock10b5-1
-7,386$131.92$974k581,862Feb 28, 2025
Feb 26, 2025MOption exercise
Stock Options (right to buy)derivative10b5-1
-11,145$0.00$055,728Feb 28, 2025

Related signals

Other insiders at SiteOne Landscape Supply, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
SITEsell
SiteOne Landscape Supply, Inc.
John T Guthrie
EVP, CFO and Assistant Sec.
$258k
1,915 shares
-12%
6Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Fred M Diaz
director
$125k
865 shares
-7%
15Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$975k
7,384 shares
-1%
23Weak
SITEsell 210b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$3.8M
29,760 shares
-5%
33Weak
SITEsell 210b5-1
SiteOne Landscape Supply, Inc.
Joseph Ketter
EVP, Human Resources
$5.0M
39,640 shares
-74%
34Weak
SITEsell
SiteOne Landscape Supply, Inc.
Joseph Ketter
EVP, Human Resources
$924k
6,500 shares
-33%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Doug Black sold $974k of SITE | InsiderTell