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sellWeak cluster of 510b5-1 plan

Melissa Baird sold $2.0M of HIMS

Chief Operating Officer at Hims & Hers Health, Inc.. 67,687 shares at an average of $29.35, traded Jan 21, 2025, filed Jan 23, 2025.

Warning score
25
Value
$2.0M
67,687 shares
Holdings after
706,872
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    COO
    +20
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 8.7% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HIMSOct 9, 2026 · close 30.92
Since filing Jan 23, 2025: +0.1%SPY +30.2% · excess -30.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001773751-25-000021, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 21, 2025MOption exercise
Class A Common Stock10b5-1
+67,687$0.40$27k774,559Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,195$28.57$120k770,364Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-13,430$29.58$397k756,934Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-9,280$28.67$266k747,654Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-31,845$29.55$941k715,809Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,461$29.05$130k711,348Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,476$29.72$133k706,872Jan 23, 2025
Jan 21, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-67,687$0.00$0189,930Jan 23, 2025

Related signals

Other insiders at Hims & Hers Health, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$101k
3,461 shares
-1%
17Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$59k
2,000 shares
-1%
30Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$877k
29,277 shares
-11%
32Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$355k
12,313 shares
-5%
21Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$174k
6,236 shares
-2%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Operating Officer
$398k
14,027 shares
-3%
23Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Mohamed Elshenawy
CTO
$226k
7,954 shares
-4%
20Weak
HIMSsell 310b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$98k
3,458 shares
-1%
21Weak
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$155k
2,637 shares
-2%
5Weak
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Commercial Officer
$119k
2,100 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Melissa Baird sold $2.0M of HIMS | InsiderTell