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sellModerate cluster of 410b5-1 plan

Soleil Boughton sold $7.5M of HIMS

Chief Legal Officer at Hims & Hers Health, Inc.. 268,932 shares at an average of $27.75, traded Jan 6, 2025, filed Jan 7, 2025.

Warning score
40
Value
$7.5M
268,932 shares
Holdings after
169,803
-61% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $7.5M at market
    +25
  • Share of holdings sold
    Sold 61% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HIMSOct 9, 2026 · close 30.92
Since filing Jan 7, 2025: +11.7%SPY +34.9% · excess -23.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001773751-25-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 6, 2025MOption exercise
Class A Common Stock10b5-1
+113,768$2.43$276k298,480Jan 7, 2025
Jan 6, 2025MOption exercise
Class A Common Stock10b5-1
+140,255$5.01$703k438,735Jan 7, 2025
Jan 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-238,932$27.72$6.6M199,803Jan 7, 2025
Jan 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-30,000$28.00$840k169,803Jan 7, 2025
Jan 6, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-113,768$0.00$00Jan 7, 2025
Jan 6, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-140,255$0.00$0694,154Jan 7, 2025

Related signals

Other insiders at Hims & Hers Health, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$101k
3,461 shares
-1%
17Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$59k
2,000 shares
-1%
30Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$877k
29,277 shares
-11%
32Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$355k
12,313 shares
-5%
21Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$174k
6,236 shares
-2%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Operating Officer
$398k
14,027 shares
-3%
23Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Mohamed Elshenawy
CTO
$226k
7,954 shares
-4%
20Weak
HIMSsell 310b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$98k
3,458 shares
-1%
21Weak
HIMSsell 610b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$155k
2,637 shares
-2%
47Moderate
HIMSsell 610b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$5.1M
85,000 shares
-55%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Soleil Boughton sold $7.5M of HIMS | InsiderTell