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sellWeak cluster of 710b5-1 plan

Soleil Boughton sold $111k of HIMS

Chief Legal Officer at Hims & Hers Health, Inc.. 3,236 shares at an average of $34.31, traded Mar 18, 2025, filed Mar 18, 2025.

Warning score
5
Value
$111k
3,236 shares
Holdings after
173,521
-2% from before
From 52-week low
+106%
low $15.27, close $31.49
From 52-week high
-54%
high $68.74, as of Mar 18, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $111k at market
    +10
  • Share of holdings sold
    Sold 1.8% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HIMSOct 9, 2026 · close 30.92
Since filing Mar 18, 2025: -1.8%SPY +41.5% · excess -43.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001773751-25-000099, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 14, 2025MOption exercise
Class A Common Stock10b5-1
+43,210--200,555Mar 18, 2025
Mar 14, 2025FTax withholding
Class A Common Stock10b5-1
-23,798$33.14$789k176,757Mar 18, 2025
Mar 18, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,236$34.31$111k173,521Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-12,223$0.00$097,784Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-10,916$0.00$043,663Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-12,099$0.00$0145,188Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-3,665$0.00$00Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-3,312$0.00$00Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-651$0.00$00Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-324$0.00$00Mar 18, 2025
Mar 14, 2025MOption exercise
Restricted Stock Unitderivative10b5-1
-20$0.00$00Mar 18, 2025

Related signals

Other insiders at Hims & Hers Health, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$101k
3,461 shares
-1%
17Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$59k
2,000 shares
-1%
30Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$877k
29,277 shares
-11%
32Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$355k
12,313 shares
-5%
21Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$174k
6,236 shares
-2%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Operating Officer
$398k
14,027 shares
-3%
23Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Mohamed Elshenawy
CTO
$226k
7,954 shares
-4%
20Weak
HIMSsell 310b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$98k
3,458 shares
-1%
14Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$219k
9,217 shares
-3%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Irene Becklund
PAO
$137k
5,529 shares
-39%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Soleil Boughton sold $111k of HIMS | InsiderTell