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sellWeak10b5-1 plan

Jonathan Burth sold $774k of COCO

Chief Operating Officer at Vita Coco Company, Inc.. 19,300 shares at an average of $40.09, traded Feb 12, 2025, filed Feb 14, 2025.

Warning score
12
Value
$774k
19,300 shares
Holdings after
104,108
-18% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    COO
    +20
  • Trade size
    $774k at market
    +22
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -13.2%, 3m -10.9%, 6m -17.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Feb 14, 2025: +46.1%SPY +30.1% · excess +16.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-25-000010, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 12, 2025MOption exercise
Common Stock10b5-1
+400$10.18$4,071104,508Feb 14, 2025
Feb 12, 2025SOpen-market sale
Common Stock10b5-1
-400$40.01$16k104,108Feb 14, 2025
Feb 13, 2025MOption exercise
Common Stock10b5-1
+18,900$10.18$192k123,008Feb 14, 2025
Feb 13, 2025SOpen-market sale
Common Stock10b5-1
-18,900$40.10$758k104,108Feb 14, 2025
Feb 12, 2025MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-400$0.00$068,425Feb 14, 2025
Feb 13, 2025MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-18,900$0.00$049,525Feb 14, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan Burth sold $774k of COCO | InsiderTell