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sellWeak cluster of 510b5-1 plan

Brian D Doubles sold $8.9M of SYF

See remarks at Synchrony Financial. 148,747 shares at an average of $60.09, traded Feb 28, 2025, filed Mar 4, 2025.

Warning score
25
Value
$8.9M
148,747 shares
Holdings after
677,421
-18% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $8.9M at market
    +25
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -17.0%, 3m +5.8%, 6m +36.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SYFOct 12, 2026 · close 73.62
Since filing Mar 4, 2025: +34.7%SPY +37.5% · excess -2.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001601712-25-000111, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 28, 2025MOption exercise
Common Stock10b5-1
+20,728$30.41$630k798,149Mar 4, 2025
Feb 28, 2025MOption exercise
Common Stock10b5-1
+28,019$29.33$822k826,168Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-2,157$60.58$131k824,011Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-25,862$60.04$1.6M798,149Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-1,363$60.62$83k796,786Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-19,365$60.05$1.2M777,421Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-8,846$60.59$536k768,575Mar 4, 2025
Feb 28, 2025SOpen-market sale
Common Stock10b5-1
-91,154$60.05$5.5M677,421Mar 4, 2025
Mar 1, 2025AGrant or award
Common Stock10b5-1
+101,970$60.68$6.2M779,391Mar 4, 2025
Mar 1, 2025FTax withholding
Common Stock10b5-1
-66,780$60.68$4.1M712,611Mar 4, 2025
Feb 28, 2025MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-20,728$0.00$00Mar 4, 2025
Feb 28, 2025MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-28,019$0.00$00Mar 4, 2025

Related signals

Other insiders at Synchrony Financial and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
12Weak
SYFsell 410b5-1
Synchrony Financial
Alberto Casellas
See remarks
$436k
5,456 shares
-10%
29Weak
SYFsell 410b5-1
Synchrony Financial
Arthur W Coviello Jr
director
$309k
4,000 shares
-13%
17Weak
SYFsell 410b5-1
Synchrony Financial
Courtney Gentleman
See remarks
$55k
721 shares
-4%
16Weak
SYFsell 410b5-1
Synchrony Financial
Darrell Owens
See remarks
$47k
610 shares
-4%
30Weak
SYFsell 410b5-1
Synchrony Financial
Jonathan S Mothner
See remarks
$3.7M
51,258 shares
-30%
29Weak
SYFsell 410b5-1
Synchrony Financial
Arthur W Coviello Jr
director
$306k
4,000 shares
-12%
17Weak
SYFsell 410b5-1
Synchrony Financial
Alberto Casellas
See remarks
$444k
5,794 shares
-10%
30Weak
SYFsell 410b5-1
Synchrony Financial
Curtis Howse
See remarks
$646k
8,436 shares
-9%
40Moderate
SYFsell 810b5-1
Synchrony Financial
Alberto Casellas
See remarks
$975k
14,399 shares
-22%
25Weak
SYFsell 810b5-1
Synchrony Financial
Brian D Doubles
See remarks
$15M
217,554 shares
-22%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian D Doubles sold $8.9M of SYF | InsiderTell