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sellModerate cluster of 310b5-1 plan

Russell S Elmer sold $2.5M of NOW

General Counsel at ServiceNow, Inc.. 2,511 shares at an average of $1,012.09, traded Feb 3, 2025, filed Feb 5, 2025.

Warning score
45
Value
$2.5M
2,511 shares
Holdings after
4,332
-37% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.5M at market
    +25
  • Share of holdings sold
    Sold 37% of holdings
    +10
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Feb 5, 2025: -31.4%SPY +31.4% · excess -62.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000015, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 3, 2025SOpen-market sale
Common Stock10b5-1
-2,511$1,012.09$2.5M4,332Feb 5, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
21Weak
NOWsell 310b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$148k
145 shares
-5%
27Weak
NOWsell 410b5-1
ServiceNow, Inc.
Teresa Briggs
director
$217k
214 shares
-10%
5Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$97k
94 shares
-3%
4Weak
NOWsell 410b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$83k
81 shares
-2%
24Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$310k
300 shares
-3%
3Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$68k
66 shares
-2%
3Weak
NOWsell 410b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$63k
62 shares
-1%
8Weak
NOWsell 510b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$253k
257 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell S Elmer sold $2.5M of NOW | InsiderTell