Skip to content
sellWeak cluster of 410b5-1 plan

Russell S Elmer sold $1.6M of NOW

General Counsel at ServiceNow, Inc.. 1,658 shares at an average of $982.40, traded Feb 13, 2025, filed Feb 14, 2025.

Warning score
30
Value
$1.6M
1,658 shares
Holdings after
4,332
-28% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.6M at market
    +25
  • Share of holdings sold
    Sold 28% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Feb 14, 2025: -28.6%SPY +30.2% · excess -58.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000066, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 12, 2025MOption exercise
Common Stock10b5-1
+3,010$0.00$07,342Feb 14, 2025
Feb 12, 2025FTax withholding
Common Stock10b5-1
-1,421$982.40$1.4M5,921Feb 14, 2025
Feb 12, 2025MOption exercise
Common Stock10b5-1
+137$0.00$06,058Feb 14, 2025
Feb 12, 2025FTax withholding
Common Stock10b5-1
-68$982.40$67k5,990Feb 14, 2025
Feb 13, 2025SOpen-market sale
Common Stock10b5-1
-1,589$982.40$1.6M4,401Feb 14, 2025
Feb 13, 2025SOpen-market sale
Common Stock10b5-1
-69$982.40$68k4,332Feb 14, 2025
Feb 12, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-3,010$0.00$00Feb 14, 2025
Feb 12, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-137$0.00$0546Feb 14, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
45Moderate
NOWsell 410b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$1.5M
1,698 shares
-28%
80Strong
NOWsell 4
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$1.3M
1,452 shares
-76%
30Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.4M
1,562 shares
-34%
23Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$258k
300 shares
-3%
2Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$58k
67 shares
-2%
8Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$226k
257 shares
-8%
0Weak
NOWsell10b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$342k
354 shares
-10%
24Weak
NOWsell 710b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$283k
280 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell S Elmer sold $1.6M of NOW | InsiderTell