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sellWeak cluster of 410b5-1 plan

Luis A Gonzalez sold $4,347 of AVO

director, owner at Mission Produce, Inc.. 300 shares at an average of $14.49, traded Jan 2, 2025, filed Jan 6, 2025.

Warning score
10
Value
$4,347
300 shares
Holdings after
7,175,319
-0% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $4k at market
    0
  • Share of holdings sold
    Sold 0.0% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AVOOct 9, 2026 · close 11.73
Since filing Jan 6, 2025: -11.1%SPY +33.3% · excess -44.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001825885-25-000001, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2025SOpen-market sale
COMMON STOCKindirect: BY BELDAR ENTERPRISES10b5-1
-300$14.49$4,3477,175,319Jan 6, 2025

Related signals

Other insiders at Mission Produce, Inc. and this insider’s other filings.

ScoreSideCompanyInsiderValueSharesFiled
34WeaksellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$281k21,646
45ModeratesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.4M111,358
57ModeratesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$446k35,562
65NotablesellAVO
Mission Produce, Inc.
Stephen J Barnard
Executive Chairman
$1.1M81,496
48Moderatesell 4AVO
Mission Produce, Inc.
Stephen J Barnard
CEO
$77k5,313
39Weaksell 4AVO
Mission Produce, Inc.
Bryan E Giles
CFO
$216k15,000
40Moderatesell 410b5-1AVO
Mission Produce, Inc.
Luis A Gonzalez
director, owner
$1.0M72,300
65Notablesell 4AVO
Mission Produce, Inc.
Stephen J Barnard
CEO
$1.6M110,879
33Weaksell 410b5-1AVO
Mission Produce, Inc.
Jay A Pack
director
$870k59,165
14Weaksell10b5-1AVO
Mission Produce, Inc.
Jay A Pack
director
$574k40,835

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Luis A Gonzalez sold $4,347 of AVO | InsiderTell