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sellModerate cluster of 210b5-1 plan

Jeffrey Terry Green sold $114M of TTD

President and CEO at Trade Desk, Inc.. 922,158 shares at an average of $123.43, traded Jan 21, 2025, filed Jan 23, 2025.

Warning score
58
Value
$114M
922,158 shares
Holdings after
730,393
-131% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $113.8M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing Jan 23, 2025: -89.9%SPY +30.2% · excess -120.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-92,540$123.96$11M611,689Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-323,807$124.75$40M287,882Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-44,406$125.58$5.6M243,476Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-8,400$123.95$1.0M815,028Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-39,797$124.71$5.0M775,231Jan 23, 2025
Jan 21, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-4,003$125.63$503k771,228Jan 23, 2025
Jan 22, 2025CConversion
Class A Common Stockindirect: See Footnote10b5-1
+128,594$0.00$0372,070Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-164,166$120.86$20M207,904Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-76,619$121.98$9.3M131,285Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-109,350$122.83$13M21,935Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-869$124.55$108k21,066Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-16,666$125.09$2.1M4,400Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-700$125.99$88k3,700Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-18,058$120.85$2.2M753,170Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-8,842$121.98$1.1M744,328Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-12,065$122.84$1.5M732,263Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-1,770$125.10$221k730,493Jan 23, 2025
Jan 22, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-100$125.94$13k730,393Jan 23, 2025
Jan 22, 2025CConversion
Class B Common Stockderivativeindirect: See Footnote10b5-1
-128,594$0.00$030,086,886Jan 23, 2025

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
TTDsell10b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.4M
29,877 shares
-73%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$18M
143,985 shares
-110%
6Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$510k
4,298 shares
-5%
45Moderate
TTDsell 310b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.3M
18,207 shares
-3%
25Weak
TTDsell 310b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$2.2M
18,524 shares
-11%
13Weak
TTDsell 310b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$513k
4,297 shares
-5%
18Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$2.8M
22,062 shares
-23%
25Weak
TTDsell 210b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
3,131 shares
-0%
12Weak
TTDsell10b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$3.5M
27,687 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey Terry Green sold $114M of TTD | InsiderTell