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sellModerate cluster of 210b5-1 plan

Jeffrey Terry Green sold $18M of TTD

President and CEO at Trade Desk, Inc.. 143,985 shares at an average of $121.82, traded Jan 30, 2025, filed Feb 3, 2025.

Warning score
58
Value
$18M
143,985 shares
Holdings after
714,036
-110% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $17.5M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing Feb 3, 2025: -89.8%SPY +32.8% · excess -122.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-25-000007, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 30, 2025CConversion
Class A Common Stockindirect: See Footnote10b5-1
+127,628$0.00$0131,328Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-41,546$120.28$5.0M89,782Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-33,936$121.47$4.1M55,846Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-9,285$122.32$1.1M46,561Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-30,565$123.44$3.8M15,996Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-12,296$124.10$1.5M3,700Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-7,657$120.12$920k722,736Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-3,900$121.51$474k718,836Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-800$122.42$98k718,036Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-2,809$123.40$347k715,227Feb 3, 2025
Jan 30, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-1,191$124.11$148k714,036Feb 3, 2025
Jan 30, 2025CConversion
Class B Common Stockderivativeindirect: See Footnote10b5-1
-127,628$0.00$029,959,258Feb 3, 2025

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
6Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$510k
4,298 shares
-5%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$114M
922,158 shares
-131%
45Moderate
TTDsell 310b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.3M
18,207 shares
-3%
25Weak
TTDsell 310b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$2.2M
18,524 shares
-11%
13Weak
TTDsell 310b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$513k
4,297 shares
-5%
18Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$2.8M
22,062 shares
-23%
25Weak
TTDsell 210b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
3,131 shares
-0%
12Weak
TTDsell10b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$3.5M
27,687 shares
-4%
27Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$3.0M
25,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey Terry Green sold $18M of TTD | InsiderTell