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sellWeak cluster of 210b5-1 plan

Samantha Jacobson sold $510k of TTD

Chief Strategy Officer at Trade Desk, Inc.. 4,298 shares at an average of $118.56, traded Jan 28, 2025, filed Jan 30, 2025.

Warning score
6
Value
$510k
4,298 shares
Holdings after
90,709
-5% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $510k at market
    +18
  • Share of holdings sold
    Sold 4.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing Jan 30, 2025: -89.8%SPY +31.2% · excess -121.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-25-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 28, 2025MOption exercise
Class A Common Stock10b5-1
+100$77.15$7,71590,809Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-100$117.88$12k90,709Jan 30, 2025
Jan 28, 2025MOption exercise
Class A Common Stock10b5-1
+369$59.57$22k91,078Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-369$118.00$44k90,709Jan 30, 2025
Jan 28, 2025MOption exercise
Class A Common Stock10b5-1
+1,294$61.46$80k92,003Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,094$118.69$130k90,909Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-200$119.13$24k90,709Jan 30, 2025
Jan 28, 2025MOption exercise
Class A Common Stock10b5-1
+2,535$81.07$206k93,244Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,666$118.34$197k91,578Jan 30, 2025
Jan 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-869$118.98$103k90,709Jan 30, 2025
Jan 28, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-100$0.00$0520Jan 30, 2025
Jan 28, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-369$0.00$05,525Jan 30, 2025
Jan 28, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-1,294$0.00$034,943Jan 30, 2025
Jan 28, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative10b5-1
-2,535$0.00$098,869Jan 30, 2025

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
TTDsell10b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.4M
29,877 shares
-73%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$18M
143,985 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$114M
922,158 shares
-131%
45Moderate
TTDsell 310b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$2.3M
18,207 shares
-3%
25Weak
TTDsell 310b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$2.2M
18,524 shares
-11%
13Weak
TTDsell 310b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$513k
4,297 shares
-5%
18Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$2.8M
22,062 shares
-23%
25Weak
TTDsell 210b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
3,131 shares
-0%
12Weak
TTDsell10b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$3.5M
27,687 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Samantha Jacobson sold $510k of TTD | InsiderTell