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sellWeak10b5-1 plan

Kelli Keough sold $142k of SOFI

EVP, GBUL, SIPS at SoFi Technologies, Inc.. 11,181 shares at an average of $12.72, traded Mar 20, 2025, filed Mar 21, 2025.

Warning score
6
Value
$142k
11,181 shares
Holdings after
226,210
-5% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $142k at market
    +11
  • Share of holdings sold
    Sold 4.7% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SOFIOct 9, 2026 · close 15.80
Since filing Mar 21, 2025: +22.8%SPY +40.3% · excess -17.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818874-25-000046, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 20, 2025SOpen-market sale
Common Stock10b5-1
-11,181$12.72$142k226,210Mar 21, 2025

Related signals

Other insiders at SoFi Technologies, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$173k
10,203 shares
-2%
18Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$326k
18,624 shares
-2%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$142k
9,185 shares
-5%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$157k
8,914 shares
-5%
21Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$139k
8,914 shares
-5%
35Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$1.0M
64,991 shares
-10%
43Moderate
SOFIbuy
SoFi Technologies, Inc.
Eric Schuppenhauer
EVP GBUL Borrow
$500k
30,600 shares
+197%
73Notable
SOFIsell 4
SoFi Technologies, Inc.
Bashir Ruzwana
director
$833k
52,000 shares
-67%
75Notable
SOFIsell 3
SoFi Technologies, Inc.
Slta IV (gp), L.l.c.
director
$499M
31,154,165 shares
-102%
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$140k
9,590 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kelli Keough sold $142k of SOFI | InsiderTell