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sellWeak cluster of 310b5-1 plan

Stephen Eric Rowland sold $182k of KVYO

President at Klaviyo, Inc.. 4,536 shares at an average of $40.04, traded Jan 15, 2025, filed Jan 17, 2025.

Warning score
27
Value
$182k
4,536 shares
Holdings after
260,403
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $182k at market
    +12
  • Share of holdings sold
    Sold 1.7% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KVYOOct 9, 2026 · close 17.32
Since filing Jan 17, 2025: -56.9%SPY +32.8% · excess -89.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001835830-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 15, 2025CConversion
Series A Common Stock10b5-1
+78,154--264,939Jan 17, 2025
Jan 15, 2025SOpen-market sale
Series A Common Stock10b5-1
-4,536$40.04$182k260,403Jan 17, 2025
Jan 15, 2025CConversion
Series B Common Stockderivative10b5-1
-78,154$0.00$0564,432Jan 17, 2025

Related signals

Other insiders at Klaviyo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$1.7M
97,482 shares
-104%
3Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$22k
1,300 shares
-1%
16Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Susan St. Ledger
director
$37k
2,328 shares
-9%
40Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$1.2M
61,576 shares
-11%
55Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$2.0M
98,782 shares
-74%
65Notable
KVYOsell 310b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.6M
200,000 shares
-100%
65Notable
KVYOsell 310b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.9M
200,000 shares
-100%
24Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$289k
14,366 shares
-4%
30Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$274k
14,000 shares
-3%
65Notable
KVYOsell 310b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$4.1M
206,827 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Stephen Eric Rowland sold $182k of KVYO | InsiderTell