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sellModerate cluster of 510b5-1 plan

Stephen Eric Rowland sold $1.3M of KVYO

President at Klaviyo, Inc.. 36,710 shares at an average of $35.08, traded Mar 7, 2025, filed Mar 7, 2025.

Warning score
45
Value
$1.3M
36,710 shares
Holdings after
246,254
-13% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $1.3M at market
    +25
  • Share of holdings sold
    Sold 13% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -24.4%, 3m -0.1%, 6m -5.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KVYOOct 9, 2026 · close 17.32
Since filing Mar 7, 2025: -49.2%SPY +37.8% · excess -87.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001835830-25-000027, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 7, 2025SOpen-market sale
Series A Common Stock10b5-1
-4,880$37.18$181k278,084Mar 7, 2025
Mar 7, 2025SOpen-market sale
Series A Common Stock10b5-1
-5,528$36.00$199k272,556Mar 7, 2025
Mar 7, 2025SOpen-market sale
Series A Common Stock10b5-1
-11,699$34.83$407k260,857Mar 7, 2025
Mar 7, 2025SOpen-market sale
Series A Common Stock10b5-1
-14,603$34.24$500k246,254Mar 7, 2025

Related signals

Other insiders at Klaviyo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$1.7M
97,482 shares
-104%
3Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$22k
1,300 shares
-1%
16Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Susan St. Ledger
director
$37k
2,328 shares
-9%
40Moderate
KVYOsell 410b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$1.2M
61,576 shares
-11%
55Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$2.0M
98,782 shares
-74%
30Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$259k
14,000 shares
-2%
65Notable
KVYOsell 2
Klaviyo, Inc.
Summit Partners L P
owner
$89M
5,000,000 shares
-100%
15Weak
KVYOsell10b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$249k
14,000 shares
-2%
14Weak
KVYOsell10b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$185k
14,000 shares
-2%
65Notable
KVYOsell 310b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.1M
212,529 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Stephen Eric Rowland sold $1.3M of KVYO | InsiderTell