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sellModerate cluster of 410b5-1 plan

John Colgrove sold $12M of P

Chief Visionary Officer at Pure Storage, Inc.. 100,000 shares at an average of $124.63, traded Sep 25, 2026, filed Sep 29, 2026.

Warning score
55
Value
$12M
100,000 shares
Holdings after
0
-100% from before
From 52-week low
+121%
low $56.99, close $126.00
From 52-week high
0%
high $126.00, as of Sep 25, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $12.5M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

POct 9, 2026 · close 154.49
Since filing Sep 29, 2026: +18.8%SPY +1.9% · excess +16.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001474432-26-000096, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 25, 2026GGift
Class A Common Stock10b5-1
-100,000$0.00$05,593,30913 d ago
Sep 25, 2026GGift
Class A Common Stockindirect: By CRT10b5-1
+100,000$0.00$0100,00013 d ago
Sep 25, 2026SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-24,911$123.20$3.1M75,08913 d ago
Sep 25, 2026SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-34,383$124.47$4.3M40,70613 d ago
Sep 25, 2026SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-25,006$125.15$3.1M15,70013 d ago
Sep 25, 2026SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-9,600$126.00$1.2M6,10013 d ago
Sep 25, 2026SOpen-market sale
Class A Common Stockindirect: By CRT10b5-1
-6,100$127.10$775k013 d ago

Related signals

Other insiders at Pure Storage, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
45Moderate
Psell 410b5-1
Pure Storage, Inc.
Mallun Yen
director
$1.8M
11,942 shares
-28%
46Moderate
Psell 4
Pure Storage, Inc.
Mona Chu
Chief Accounting Officer
$400k
2,852 shares
-2%
60Notable
Psell 5
Pure Storage, Inc.
Ajay Singh
Chief Product Officer
$5.3M
42,930 shares
-13%
55Moderate
Psell 510b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$23M
200,000 shares
-200%
55Moderate
Psell 410b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$11M
100,000 shares
-100%
35Weak
Psell 310b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$9.5M
100,000 shares
-4%
45Moderate
Psell 310b5-1
Pure Storage, Inc.
Charles H Giancarlo
CEO
$6.7M
70,000 shares
-4%
47Moderate
Psell 3
Pure Storage, Inc.
Mona Chu
Chief Accounting Officer
$454k
5,155 shares
-4%
28Weak
Psell 310b5-1
Pure Storage, Inc.
Dan FitzSimons
Chief Revenue Officer
$529k
6,051 shares
-9%
45Moderate
Psell 310b5-1
Pure Storage, Inc.
John Colgrove
Chief Visionary Officer
$8.7M
100,000 shares
-25%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

John Colgrove sold $12M of P | InsiderTell