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sellWeak

Kristen Cunningham sold $56k of LFVN

Chief Sales Officer at Lifevantage Corp. 9,001 shares at an average of $6.18, traded Sep 11, 2026, filed Sep 14, 2026.

Warning score
22
Value
$56k
9,001 shares
Holdings after
120,162
-7% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $56k at market
    +7
  • Share of holdings sold
    Sold 7.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LFVNOct 9, 2026 · close 6.00
Since filing Sep 14, 2026: -4.0%SPY +2.6% · excess -6.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-390923, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 10, 2026FTax withholding
Common Stock
-2,254$6.37$14k129,16329 d ago
Sep 11, 2026SOpen-market sale
Common Stock
-100$6.41$641129,06329 d ago
Sep 14, 2026SOpen-market sale
Common Stock
-8,901$6.18$55k120,16229 d ago

Related signals

Other insiders at Lifevantage Corp and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$6,071
976 shares
+1%
29Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$85k
10,000 shares
-19%
8Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$5,518
1,055 shares
+1%
54Moderate
LFVNbuy
Lifevantage Corp
Judd Dayton
director
$152k
33,197 shares
+70%
38Weak
LFVNbuy
Lifevantage Corp
Darwin Lewis
director
$21k
3,955 shares
+3%
18Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$5,265
805 shares
+1%
29Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$81k
12,607 shares
-22%
48Moderate
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$250k
36,000 shares
-99%
13Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$4,882
450 shares
+0%
27Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$49k
4,325 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kristen Cunningham sold $56k of LFVN | InsiderTell