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sellModerate

Michael A Beindorff sold $250k of LFVN

director at Lifevantage Corp. 36,000 shares at an average of $6.93, traded Nov 7, 2025, filed Nov 10, 2025.

Warning score
48
Value
$250k
36,000 shares
Holdings after
56,413
-99% from before
From 52-week low
+10%
low $6.55, close $7.18
From 52-week high
-71%
high $24.61, as of Nov 7, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $250k at market
    +13
  • Share of holdings sold
    Sold 99% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LFVNOct 9, 2026 · close 6.00
Since filing Nov 10, 2025: -14.8%SPY +15.5% · excess -30.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-051221, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 6, 2025AGrant or award
Common Stock
+13,531$7.76$105k36,389Nov 10, 2025
Nov 7, 2025SOpen-market sale
Common Stock
-1,000$7.33$7,33035,389Nov 10, 2025
Nov 7, 2025SOpen-market sale
Common Stockindirect: By Trust
-35,000$6.92$242k56,413Nov 10, 2025

Related signals

Other insiders at Lifevantage Corp and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$6,071
976 shares
+1%
22Weak
LFVNsell
Lifevantage Corp
Kristen Cunningham
Chief Sales Officer
$56k
9,001 shares
-7%
8Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$5,518
1,055 shares
+1%
54Moderate
LFVNbuy
Lifevantage Corp
Judd Dayton
director
$152k
33,197 shares
+70%
38Weak
LFVNbuy
Lifevantage Corp
Darwin Lewis
director
$21k
3,955 shares
+3%
18Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$5,265
805 shares
+1%
29Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$81k
12,607 shares
-22%
13Weak
LFVNbuy10b5-1
Lifevantage Corp
Darwin Lewis
director
$4,882
450 shares
+0%
27Weak
LFVNsell
Lifevantage Corp
Michael A Beindorff
director
$49k
4,325 shares
-16%
13Weak
LFVNsell
Lifevantage Corp
Carl Aure
Chief Financial Officer
$37k
2,746 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael A Beindorff sold $250k of LFVN | InsiderTell