Skip to content
sellWeak cluster of 210b5-1 plan

Steve Ladd Huffman sold $2.8M of RDDT

CEO & President at Reddit, Inc.. 17,308 shares at an average of $160.11, traded Sep 15, 2026, filed Sep 17, 2026.

Warning score
23
Value
$2.8M
17,308 shares
Holdings after
336,432
-5% from before
From 52-week low
+31%
low $121.84, close $159.63
From 52-week high
-41%
high $270.71, as of Sep 15, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.8M at market
    +25
  • Share of holdings sold
    Sold 4.9% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing Sep 17, 2026: +4.6%SPY +2.3% · excess +2.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001713445-26-000109, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2026MOption exercise
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+17,308$25.29$438k353,74025 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-900$158.21$142k352,84025 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-7,602$159.44$1.2M345,23825 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-6,027$160.28$966k339,21125 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,079$160.99$174k338,13225 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,400$162.81$228k336,73225 d ago
Sep 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-300$163.64$49k336,43225 d ago
Sep 15, 2026MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-17,308$0.00$01,027,94725 d ago

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.5M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
50Moderate
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$10M
39,208 shares
-33%
20Weak
RDDTsell 310b5-1
Reddit, Inc.
Christopher Brian Slowe
Chief Technology Officer
$3.6M
14,000 shares
-6%
30Weak
RDDTsell 410b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$4.7M
18,000 shares
-4%
20Weak
RDDTsell 410b5-1
Reddit, Inc.
Christopher Brian Slowe
Chief Technology Officer
$3.3M
14,000 shares
-6%
42Moderate
RDDTsell 610b5-1
Reddit, Inc.
Andrew Vollero
Chief Financial Officer
$6.5M
30,000 shares
-10%
30Weak
RDDTsell 610b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$4.0M
18,000 shares
-4%
50Moderate
RDDTsell 610b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$16M
71,773 shares
-45%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steve Ladd Huffman sold $2.8M of RDDT | InsiderTell