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sellWeak10b5-1 plan

Steve Ladd Huffman sold $2.5M of RDDT

CEO & President at Reddit, Inc.. 17,308 shares at an average of $144.87, traded Sep 29, 2026, filed Oct 1, 2026.

Warning score
15
Value
$2.5M
17,308 shares
Holdings after
336,432
-5% from before
From 52-week low
+19%
low $121.84, close $145.36
From 52-week high
-44%
high $258.93, as of Sep 29, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.5M at market
    +25
  • Share of holdings sold
    Sold 4.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing Oct 1, 2026: +6.9%SPY +1.8% · excess +5.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001827011-26-000041, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 29, 2026MOption exercise
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+17,308$25.29$438k353,74013 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-300$142.44$43k353,44013 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,500$143.78$359k350,94013 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-8,100$144.64$1.2M342,84013 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-5,308$145.46$772k337,53213 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-776$146.62$114k336,75613 d ago
Sep 29, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-324$147.25$48k336,43213 d ago
Sep 29, 2026MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-17,308$0.00$01,010,63913 d ago

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
30Weak
RDDTsell 310b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
57Moderate
RDDTsell 3
Reddit, Inc.
Robert A. Sauerberg
director
$820k
5,128 shares
-16%
30Weak
RDDTsell 310b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$3.2M
18,000 shares
-5%
25Weak
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$13M
75,000 shares
-7%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.9M
18,000 shares
-5%
30Weak
RDDTsell 310b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$3.6M
18,000 shares
-5%
25Weak
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$7.8M
39,167 shares
-4%
21Weak
RDDTsell 310b5-1
Reddit, Inc.
Michelle Marie Reynolds
Chief Accounting Officer
$162k
808 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steve Ladd Huffman sold $2.5M of RDDT | InsiderTell