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sellWeak cluster of 310b5-1 plan

Steve Ladd Huffman sold $3.6M of RDDT

CEO & President at Reddit, Inc.. 18,000 shares at an average of $197.86, traded Jul 15, 2026, filed Jul 17, 2026.

Warning score
30
Value
$3.6M
18,000 shares
Holdings after
373,814
-5% from before
From 52-week low
+63%
low $121.84, close $198.03
From 52-week high
-27%
high $270.71, as of Jul 15, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.6M at market
    +25
  • Share of holdings sold
    Sold 4.6% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RDDTOct 9, 2026 · close 159.91
Since filing Jul 17, 2026: -11.7%SPY +4.9% · excess -16.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001713445-26-000094, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 15, 2026MOption exercise
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
+18,000$25.29$455k391,814Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-100$190.68$19k391,714Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-300$192.18$58k391,414Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-600$194.19$117k390,814Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,600$195.34$508k388,214Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-2,490$196.46$489k385,724Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,981$197.58$391k383,743Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-5,046$198.27$1.0M378,697Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,883$199.44$376k376,814Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-1,600$200.47$321k375,214Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-900$201.31$181k374,314Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-300$202.25$61k374,014Jul 17, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By The XYZ Revocable Trust10b5-1
-200$205.69$41k373,814Jul 17, 2026
Jul 15, 2026MOption exercise
Stock Option (Right to Buy)derivativeindirect: By The XYZ Revocable Trust10b5-1
-18,000$0.00$01,099,255Jul 17, 2026

Related signals

Other insiders at Reddit, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
RDDTsell10b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.5M
17,308 shares
-5%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.8M
17,308 shares
-5%
18Weak
RDDTsell 210b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$9.7M
60,000 shares
-6%
30Weak
RDDTsell 310b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.7M
18,000 shares
-5%
57Moderate
RDDTsell 3
Reddit, Inc.
Robert A. Sauerberg
director
$820k
5,128 shares
-16%
30Weak
RDDTsell 310b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$3.2M
18,000 shares
-5%
25Weak
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$13M
75,000 shares
-7%
23Weak
RDDTsell 210b5-1
Reddit, Inc.
Steve Ladd Huffman
CEO & President
$2.9M
18,000 shares
-5%
25Weak
RDDTsell 310b5-1
Reddit, Inc.
Jennifer L. Wong
Chief Operating Officer
$7.8M
39,167 shares
-4%
21Weak
RDDTsell 310b5-1
Reddit, Inc.
Michelle Marie Reynolds
Chief Accounting Officer
$162k
808 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.