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sellWeak10b5-1 plan

Francis S Soistman Jr sold $82k of EHTH

Chief Executive Officer at eHealth, Inc.. 74,593 shares at an average of $1.10, traded Aug 31, 2026, filed Sep 2, 2026.

Warning score
4
Value
$82k
74,593 shares
Holdings after
1,015,221
-7% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $82k at market
    +9
  • Share of holdings sold
    Sold 6.8% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EHTHOct 12, 2026 · close 0.66
Since filing Sep 2, 2026: -30.5%SPY +1.9% · excess -32.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001233184-26-000015, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 31, 2026SOpen-market sale
Common Stock10b5-1
-37,296$1.14$42k1,052,51841 d ago
Sep 1, 2026SOpen-market sale
Common Stock10b5-1
-37,297$1.05$39k1,015,22141 d ago

Related signals

Other insiders at eHealth, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
EHTHsell10b5-1
eHealth, Inc.
Francis S Soistman Jr
Chief Executive Officer
$28k
40,612 shares
-4%
47Moderate
EHTHbuy 2
eHealth, Inc.
John Joseph Dolan
Chief Financial Officer
$38k
25,000 shares
+14%
74Notable
EHTHbuy 2
eHealth, Inc.
Derrick A Duke
Chief Executive Officer
$259k
187,969 shares
+63%
29Weak
EHTHbuy
eHealth, Inc.
Gavin G. Galimi
SVP, General Counsel & Secr.
$41k
9,500 shares
+4%
30Weak
EHTHsell
eHealth, Inc.
Dale B Wolf
director
$105k
20,000 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Francis S Soistman Jr sold $82k of EHTH | InsiderTell