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sellWeak cluster of 210b5-1 plan

Gregory John Heller sold $1.0M of BATRA

EVP, CLO & Secretary at Atlanta Braves Holdings, Inc.. 25,000 shares at an average of $41.25, traded May 12, 2025, filed May 14, 2025.

Warning score
33
Value
$1.0M
25,000 shares
Holdings after
14,876
-63% from before
From 52-week low
+13%
low $39.17, close $44.15
From 52-week high
-2%
high $44.95, as of May 12, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 63% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BATRAOct 9, 2026 · close 57.57
Since filing May 14, 2025: +29.9%SPY +34.7% · excess -4.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-048476, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 12, 2025MOption exercise
Series C Common Stock10b5-1
+25,000$27.18$680k39,876May 14, 2025
May 12, 2025SOpen-market sale
Series C Common Stock10b5-1
-25,000$41.25$1.0M14,876May 14, 2025
May 12, 2025MOption exercise
Stock option (Right to Buy) - BATRKderivative10b5-1
-25,000$0.00$0140,263May 14, 2025

Related signals

Other insiders at Atlanta Braves Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$9.3M
175,395 shares
-36%
33Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Gregory John Heller
EVP, CLO & Secretary
$4.3M
80,263 shares
-78%
32Weak
BATRAsell
Atlanta Braves Holdings, Inc.
Gamco Investors, Inc. Et Al
owner
$23k
500 shares
-100%
39Weak
BATRAsell
Atlanta Braves Holdings, Inc.
Gamco Investors, Inc. Et Al
owner
$59k
1,300 shares
-72%
41Moderate
BATRAsell
Atlanta Braves Holdings, Inc.
Gamco Investors, Inc. Et Al
owner
$86k
1,900 shares
-51%
53Moderate
BATRAsell 2
Atlanta Braves Holdings, Inc.
Gregory John Heller
EVP, CLO & Secretary
$2.6M
60,000 shares
-80%
30Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Jill L. Robinson
EVP, CFO & Treasurer
$1.8M
40,000 shares
-37%
27Weak
BATRAsell 3
Atlanta Braves Holdings, Inc.
Gamco Investors, Inc. Et Al
owner
$4,812
100 shares
-3%
25Weak
BATRAsell 310b5-1
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$3.1M
70,000 shares
-21%
25Weak
BATRAsell 310b5-1
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$3.1M
72,505 shares
-19%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Gregory John Heller sold $1.0M of BATRA | InsiderTell