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sellWeak cluster of 510b5-1 plan

Melissa Baird sold $859k of HIMS

Chief Operating Officer at Hims & Hers Health, Inc.. 33,333 shares at an average of $25.78, traded Apr 21, 2025, filed Apr 23, 2025.

Warning score
23
Value
$859k
33,333 shares
Holdings after
805,083
-4% from before
From 52-week low
+69%
low $15.27, close $25.84
From 52-week high
-62%
high $68.74, as of Apr 21, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $859k at market
    +23
  • Share of holdings sold
    Sold 4.0% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HIMSOct 9, 2026 · close 30.92
Since filing Apr 23, 2025: +15.8%SPY +47.8% · excess -32.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001773751-25-000133, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 21, 2025MOption exercise
Class A Common Stock10b5-1
+22,568$1.75$39k827,651Apr 23, 2025
Apr 21, 2025MOption exercise
Class A Common Stock10b5-1
+10,765$2.43$26k838,416Apr 23, 2025
Apr 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-27,035$25.66$694k811,381Apr 23, 2025
Apr 21, 2025SOpen-market sale
Class A Common Stock10b5-1
-6,298$26.29$166k805,083Apr 23, 2025
Apr 21, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-22,568$0.00$00Apr 23, 2025
Apr 21, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-10,765$0.00$0727,128Apr 23, 2025

Related signals

Other insiders at Hims & Hers Health, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$101k
3,461 shares
-1%
17Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$59k
2,000 shares
-1%
30Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$877k
29,277 shares
-11%
32Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$355k
12,313 shares
-5%
21Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$174k
6,236 shares
-2%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Operating Officer
$398k
14,027 shares
-3%
23Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Mohamed Elshenawy
CTO
$226k
7,954 shares
-4%
20Weak
HIMSsell 310b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$98k
3,458 shares
-1%
52Moderate
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$1.1M
23,107 shares
-27%
33Weak
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Irene Becklund
PAO
$507k
8,485 shares
-92%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Melissa Baird sold $859k of HIMS | InsiderTell