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sellModerate cluster of 3

Scarlett May sold $1.2M of CAKE

EVP, GENERAL COUNSEL at CHEESECAKE FACTORY INC. 20,800 shares at an average of $56.02, traded May 29, 2025, filed May 30, 2025.

Warning score
50
Value
$1.2M
20,800 shares
Holdings after
22,872
-48% from before
From 52-week low
+56%
low $34.89, close $54.37
From 52-week high
-1%
high $54.87, as of May 29, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 48% of holdings
    +10
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +12.8%, 3m +11.9%, 6m -12.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 9, 2026 · close 108.45
Since filing May 30, 2025: +101.0%SPY +34.3% · excess +66.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-015049, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 29, 2025MOption exercise
Common Stock
+9,200$52.14$480k32,072May 30, 2025
May 29, 2025MOption exercise
Common Stock
+11,600$46.03$534k43,672May 30, 2025
May 29, 2025SOpen-market sale
Common Stock
-9,200$56.06$516k34,472May 30, 2025
May 29, 2025SOpen-market sale
Common Stock
-11,600$55.98$649k22,872May 30, 2025
May 29, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative
-9,200$0.00$00May 30, 2025
May 29, 2025MOption exercise
Employee Stock Option (Right to Buy)derivative
-11,600$0.00$00May 30, 2025

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
CAKEbuy
CHEESECAKE FACTORY INC
Edie A Ames
director
$25k
500 shares
+4%
42Moderate
CAKEsell 2
CHEESECAKE FACTORY INC
Edie A Ames
director
$321k
3,000 shares
-23%
23Weak
CAKEsell 2
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$6,789
64 shares
-2%
46Moderate
CAKEsell 2
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$229k
2,254 shares
-37%
36Weak
CAKEsell
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$162k
2,490 shares
-29%
30Weak
CAKEsell
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$6.3M
104,000 shares
-3%
50Moderate
CAKEsell 4
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$328k
5,206 shares
-17%
64Notable
CAKEsell 5
CHEESECAKE FACTORY INC
Spero G Alex
EVP Operations - CFRI
$316k
4,790 shares
-100%
59Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$460k
7,000 shares
-14%
47Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$194k
2,951 shares
-21%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.