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sellNotable cluster of 8

David M Gordon sold $3.5M of CAKE

PRESIDENT at CHEESECAKE FACTORY INC. 31,950 shares at an average of $110.03, traded Aug 10, 2026, filed Aug 12, 2026.

Warning score
65
Value
$3.5M
31,950 shares
Holdings after
26,875
-54% from before
From 52-week low
+160%
low $42.61, close $110.89
From 52-week high
0%
high $110.89, as of Aug 10, 2026

Score components

  • Role
    President
    +20
  • Trade size
    $3.5M at market
    +25
  • Share of holdings sold
    Sold 54% of holdings
    +20
  • Cluster
    8 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 9, 2026 · close 108.45
Since filing Aug 12, 2026: -7.5%SPY +1.0% · excess -8.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001569880-26-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 10, 2026MOption exercise
Common Stock
+11,040$40.16$443k52,999Aug 12, 2026
Aug 10, 2026MOption exercise
Common Stock
+5,826$34.91$203k58,825Aug 12, 2026
Aug 10, 2026SOpen-market sale
Common Stock
-16,866$109.98$1.9M41,959Aug 12, 2026
Aug 10, 2026SOpen-market sale
Common Stock
-15,084$110.08$1.7M26,875Aug 12, 2026
Aug 10, 2026MOption exercise
Employee Stock Option (right to buy)derivative
-11,040$40.16$443k0Aug 12, 2026
Aug 10, 2026MOption exercise
Employee Stock Option (right to buy)derivative
-5,826$34.91$203k17,478Aug 12, 2026

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
42Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Janice L. Meyer
director
$214k
1,958 shares
-8%
15Weak
CAKEbuy
CHEESECAKE FACTORY INC
Edie A Ames
director
$25k
500 shares
+4%
49Moderate
CAKEsell 8
CHEESECAKE FACTORY INC
Edie A Ames
director
$321k
3,000 shares
-23%
30Weak
CAKEsell 8
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$6,789
64 shares
-2%
80Strong
CAKEsell 8
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$10M
94,145 shares
-51%
53Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$229k
2,254 shares
-37%
62Notable
CAKEsell 7
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$819k
7,978 shares
-30%
67Notable
CAKEsell 7
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$6.8M
68,900 shares
-60%
55Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$350k
3,500 shares
-32%
36Weak
CAKEsell
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$162k
2,490 shares
-29%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David M Gordon sold $3.5M of CAKE | InsiderTell