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sellNotable cluster of 7

Scarlett May sold $819k of CAKE

EVP, GENERAL COUNSEL at CHEESECAKE FACTORY INC. 7,978 shares at an average of $102.66, traded Jul 31, 2026, filed Aug 3, 2026.

Warning score
62
Value
$819k
7,978 shares
Holdings after
18,241
-30% from before
From 52-week low
+137%
low $42.61, close $101.15
From 52-week high
0%
high $101.15, as of Jul 31, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $819k at market
    +22
  • Share of holdings sold
    Sold 30% of holdings
    +10
  • Cluster
    7 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 13, 2026 · close 112.37
Since filing Aug 3, 2026: +7.4%SPY +2.9% · excess +4.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001305512-26-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 31, 2026SOpen-market sale
Common Stock
-7,978$102.66$819k18,241Aug 3, 2026

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
42Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Janice L. Meyer
director
$214k
1,958 shares
-8%
15Weak
CAKEbuy
CHEESECAKE FACTORY INC
Edie A Ames
director
$25k
500 shares
+4%
49Moderate
CAKEsell 8
CHEESECAKE FACTORY INC
Edie A Ames
director
$321k
3,000 shares
-23%
65Notable
CAKEsell 8
CHEESECAKE FACTORY INC
David M Gordon
PRESIDENT
$3.5M
31,950 shares
-54%
30Weak
CAKEsell 8
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$6,789
64 shares
-2%
80Strong
CAKEsell 8
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$10M
94,145 shares
-51%
53Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$229k
2,254 shares
-37%
67Notable
CAKEsell 7
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$6.8M
68,900 shares
-60%
55Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$350k
3,500 shares
-32%
36Weak
CAKEsell
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$162k
2,490 shares
-29%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scarlett May sold $819k of CAKE | InsiderTell