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sellWeak cluster of 610b5-1 plan

Russell S Elmer sold $188k of NOW

General Counsel at ServiceNow, Inc.. 191 shares at an average of $985.00, traded May 8, 2025, filed May 9, 2025.

Warning score
7
Value
$188k
191 shares
Holdings after
4,332
-4% from before
From 52-week low
+35%
low $144.33, close $194.90
From 52-week high
-17%
high $234.08, as of May 8, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $188k at market
    +12
  • Share of holdings sold
    Sold 4.2% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing May 9, 2025: -28.1%SPY +40.2% · excess -68.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000153, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 7, 2025MOption exercise
Common Stock10b5-1
+415$0.00$04,747May 9, 2025
May 7, 2025FTax withholding
Common Stock10b5-1
-224$983.29$220k4,523May 9, 2025
May 8, 2025SOpen-market sale
Common Stock10b5-1
-191$985.00$188k4,332May 9, 2025
May 7, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-415$0.00$02,491May 9, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
45Moderate
NOWsell 410b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$1.5M
1,698 shares
-28%
80Strong
NOWsell 4
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$1.3M
1,452 shares
-76%
30Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.4M
1,562 shares
-34%
23Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$258k
300 shares
-3%
2Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$58k
67 shares
-2%
8Weak
NOWsell 410b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$226k
257 shares
-8%
0Weak
NOWsell10b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$342k
354 shares
-10%
24Weak
NOWsell 710b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$283k
280 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell S Elmer sold $188k of NOW | InsiderTell