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sellWeak cluster of 610b5-1 plan

Russell S Elmer sold $63k of NOW

General Counsel at ServiceNow, Inc.. 62 shares at an average of $1,023.00, traded May 13, 2025, filed May 14, 2025.

Warning score
3
Value
$63k
62 shares
Holdings after
4,332
-1% from before
From 52-week low
+44%
low $144.33, close $207.34
From 52-week high
-11%
high $234.08, as of May 13, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $63k at market
    +8
  • Share of holdings sold
    Sold 1.4% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing May 14, 2025: -31.4%SPY +34.7% · excess -66.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000165, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 12, 2025MOption exercise
Common Stock10b5-1
+136$0.00$04,468May 14, 2025
May 12, 2025FTax withholding
Common Stock10b5-1
-74$1,015.60$75k4,394May 14, 2025
May 13, 2025SOpen-market sale
Common Stock10b5-1
-62$1,023.00$63k4,332May 14, 2025
May 12, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-136$0.00$0410May 14, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
24Weak
NOWsell 510b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$283k
280 shares
-6%
21Weak
NOWsell 710b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$148k
145 shares
-5%
50Moderate
NOWsell 710b5-1
ServiceNow, Inc.
William R McDermott
Chairman & CEO
$2.1M
2,050 shares
-24%
27Weak
NOWsell 810b5-1
ServiceNow, Inc.
Teresa Briggs
director
$217k
214 shares
-10%
47Moderate
NOWsell 810b5-1
ServiceNow, Inc.
Frederic B Luddy
director
$428k
428 shares
-57%
5Weak
NOWsell 710b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$97k
94 shares
-3%
4Weak
NOWsell 710b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$83k
81 shares
-2%
12Weak
NOWsell 710b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$122k
118 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell S Elmer sold $63k of NOW | InsiderTell