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sellWeak cluster of 410b5-1 plan

James Turoff sold $209k of HSY

SVP, GC & Secretary at HERSHEY CO. 1,300 shares at an average of $160.80, traded May 30, 2025, filed Jun 3, 2025.

Warning score
22
Value
$209k
1,300 shares
Holdings after
27,921
-4% from before
From 52-week low
+13%
low $137.09, close $154.80
From 52-week high
-18%
high $188.69, as of May 30, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $209k at market
    +12
  • Share of holdings sold
    Sold 4.4% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +8.2%, 3m +14.8%, 6m +13.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HSYOct 9, 2026 · close 162.74
Since filing Jun 3, 2025: +3.6%SPY +32.7% · excess -29.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-016428, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 30, 2025SOpen-market sale
Common Stock10b5-1
-1,300$160.80$209k27,921Jun 3, 2025

Related signals

Other insiders at HERSHEY CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.8M
30,000 shares
-5%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.9M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.3M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.1M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.4M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.2M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

James Turoff sold $209k of HSY | InsiderTell