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sellWeak10b5-1 plan

Kelli Keough sold $120k of SOFI

EVP, GBUL, SIPS at SoFi Technologies, Inc.. 11,181 shares at an average of $10.71, traded Apr 21, 2025, filed Apr 23, 2025.

Warning score
5
Value
$120k
11,181 shares
Holdings after
215,029
-5% from before
From 52-week low
+46%
low $7.31, close $10.69
From 52-week high
-41%
high $18.03, as of Apr 21, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $120k at market
    +10
  • Share of holdings sold
    Sold 4.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +11.5%, 3m +83.6%, 6m +131.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SOFIOct 9, 2026 · close 15.80
Since filing Apr 23, 2025: +34.6%SPY +47.7% · excess -13.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818874-25-000064, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 21, 2025SOpen-market sale
Common Stock10b5-1
-11,181$10.71$120k215,029Apr 23, 2025

Related signals

Other insiders at SoFi Technologies, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$173k
10,203 shares
-2%
18Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$326k
18,624 shares
-2%
7Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$203k
11,286 shares
-3%
7Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$188k
10,954 shares
-3%
22Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$190k
10,954 shares
-3%
15Weak
SOFIsell 3
SoFi Technologies, Inc.
Robert S Lavet
General Counsel
$21k
1,188 shares
-1%
25Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$1.8M
102,123 shares
-10%
46Moderate
SOFIbuy
SoFi Technologies, Inc.
Anthony Noto
Chief Executive Officer
$251k
13,888 shares
+0%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$156k
10,037 shares
-3%
46Moderate
SOFIbuy
SoFi Technologies, Inc.
Anthony Noto
Chief Executive Officer
$249k
15,545 shares
+0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kelli Keough sold $120k of SOFI | InsiderTell