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sellWeak10b5-1 plan

Kelli Keough sold $154k of SOFI

EVP, GBUL, SIPS at SoFi Technologies, Inc.. 11,520 shares at an average of $13.38, traded May 20, 2025, filed May 22, 2025.

Warning score
6
Value
$154k
11,520 shares
Holdings after
203,509
-5% from before
From 52-week low
+82%
low $7.31, close $13.27
From 52-week high
-26%
high $18.03, as of May 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $154k at market
    +11
  • Share of holdings sold
    Sold 5.4% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SOFIOct 9, 2026 · close 15.80
Since filing May 22, 2025: +19.8%SPY +35.7% · excess -16.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818874-25-000078, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 20, 2025SOpen-market sale
Common Stock10b5-1
-11,520$13.38$154k203,509May 22, 2025

Related signals

Other insiders at SoFi Technologies, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$173k
10,203 shares
-2%
18Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$326k
18,624 shares
-2%
14Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$156k
10,267 shares
-4%
28Weak
SOFIsell 210b5-1
SoFi Technologies, Inc.
Jeremy Rishel
Chief Technology Officer
$1.0M
66,847 shares
-8%
50Moderate
SOFIsell
SoFi Technologies, Inc.
Magdalena Yesil
director
$2.5M
174,280 shares
-38%
5Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$120k
11,181 shares
-5%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$142k
11,181 shares
-5%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$142k
9,185 shares
-5%
6Weak
SOFIsell10b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$157k
8,914 shares
-5%
21Weak
SOFIsell 310b5-1
SoFi Technologies, Inc.
Kelli Keough
EVP, GBUL, SIPS
$139k
8,914 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kelli Keough sold $154k of SOFI | InsiderTell