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sellWeak cluster of 610b5-1 plan

Stephen Eric Rowland sold $494k of KVYO

President at Klaviyo, Inc.. 14,139 shares at an average of $34.93, traded May 15, 2025, filed May 16, 2025.

Warning score
33
Value
$494k
14,139 shares
Holdings after
450,003
-3% from before
From 52-week low
+43%
low $24.45, close $34.90
From 52-week high
-29%
high $49.19, as of May 15, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $494k at market
    +18
  • Share of holdings sold
    Sold 3.2% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.2%, 3m -10.7%, 6m -18.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KVYOOct 12, 2026 · close 17.11
Since filing May 16, 2025: -51.4%SPY +33.1% · excess -84.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001835830-25-000057, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 15, 2025SOpen-market sale
Series A Common Stock10b5-1
-6,560$35.06$230k440,750May 16, 2025
May 15, 2025SOpen-market sale
Series A Common Stock10b5-1
-500$34.19$17k440,250May 16, 2025
May 15, 2025CConversion
Series A Common Stock10b5-1
+22,957--463,207May 16, 2025
May 15, 2025FTax withholding
Series A Common Stock10b5-1
-34,480$34.90$1.2M428,727May 16, 2025
May 15, 2025CConversion
Series A Common Stock10b5-1
+28,355--457,082May 16, 2025
May 16, 2025SOpen-market sale
Series A Common Stock10b5-1
-7,079$34.86$247k450,003May 16, 2025
May 15, 2025CConversion
Series B Common Stockderivative10b5-1
-22,957$0.00$0490,163May 16, 2025
May 15, 2025CConversion
Series B Common Stockderivative10b5-1
-28,355$0.00$0461,808May 16, 2025

Related signals

Other insiders at Klaviyo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 16, 2026
KVYOsell10b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$1.7M
97,482 shares
-104%
3Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$22k
1,300 shares
-1%
16Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Susan St. Ledger
director
$37k
2,328 shares
-9%
40Moderate
KVYOsell 410b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$1.2M
61,576 shares
-11%
55Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$2.0M
98,782 shares
-74%
30Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$259k
14,000 shares
-2%
65Notable
KVYOsell 2
Klaviyo, Inc.
Summit Partners L P
owner
$89M
5,000,000 shares
-100%
15Weak
KVYOsell10b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$249k
14,000 shares
-2%
14Weak
KVYOsell10b5-1
Klaviyo, Inc.
Amanda Whalen
Chief Financial Officer
$185k
14,000 shares
-2%
65Notable
KVYOsell 310b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.1M
212,529 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Stephen Eric Rowland sold $494k of KVYO | InsiderTell