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sellWeak cluster of 710b5-1 plan

Kevin Thomas McBride sold $283k of NOW

Principal Accounting Officer at ServiceNow, Inc.. 280 shares at an average of $1,011.82, traded Jun 3, 2025, filed Jun 5, 2025.

Warning score
24
Value
$283k
280 shares
Holdings after
4,484
-6% from before
From 52-week low
+40%
low $144.33, close $202.18
From 52-week high
-14%
high $234.08, as of Jun 3, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $283k at market
    +14
  • Share of holdings sold
    Sold 5.9% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Jun 5, 2025: -30.8%SPY +33.5% · excess -64.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000254, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 3, 2025SOpen-market sale
Common Stock10b5-1
-280$1,011.82$283k4,484Jun 5, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
59Moderate
NOWbuy10b5-1
ServiceNow, Inc.
William R McDermott
Chairman & CEO
$3.0M
28,682 shares
+22%
41Moderate
NOWsell 310b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$376k
3,696 shares
-31%
35Weak
NOWsell 310b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$1.0M
9,641 shares
-45%
21Weak
NOWsell 310b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$152k
1,500 shares
-3%
21Weak
NOWsell 310b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$148k
1,400 shares
-5%
32Weak
NOWsell 310b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$353k
415 shares
-3%
23Weak
NOWsell 810b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$242k
300 shares
-3%
52Moderate
NOWsell 8
ServiceNow, Inc.
Lawrence Jackson
director
$215k
265 shares
-45%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Thomas McBride sold $283k of NOW | InsiderTell