Skip to content
sellNotable cluster of 4

Eric Melloul sold $129M of COCO

director at Vita Coco Company, Inc.. 3,766,762 shares at an average of $34.25, traded May 9, 2025, filed May 12, 2025.

Warning score
65
Value
$129M
3,766,762 shares
Holdings after
7,097,161
-35% from before
From 52-week low
+27%
low $26.27, close $33.31
From 52-week high
-17%
high $40.30, as of May 9, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $129.0M at market
    +25
  • Share of holdings sold
    Sold 35% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing May 12, 2025: +78.5%SPY +35.8% · excess +42.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-069361, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 9, 2025SOpen-market sale
Common Stockindirect: By Verlinvest Beverages SA
-3,766,762$34.25$129M7,097,161May 12, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$120k
3,000 shares
-8%
0Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$119k
3,000 shares
-8%
10Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$77k
2,000 shares
-5%
10Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$77k
2,000 shares
-5%
3Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jane Prior
Chief Marketing Officer
$351k
10,000 shares
-7%
14Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$135k
3,900 shares
-1%
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.3M
34,000 shares
-2%
62Notable
COCOsell 4
Vita Coco Company, Inc.
Verlinvest Beverages SA
owner
$129M
3,766,762 shares
-35%
39Weak
COCOsell 4
Vita Coco Company, Inc.
John Zupo
director
$278k
8,000 shares
-47%
24Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$913k
26,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eric Melloul sold $129M of COCO | InsiderTell