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sellWeak10b5-1 plan

Keith Demmings sold $942k of AIZ

President and CEO at ASSURANT, INC.. 4,275 shares at an average of $220.27, traded Aug 29, 2025, filed Sep 2, 2025.

Warning score
29
Value
$942k
4,275 shares
Holdings after
98,372
-4% from before
From 52-week low
+20%
low $175.80, close $211.73
From 52-week high
-5%
high $222.06, as of Aug 29, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $942k at market
    +24
  • Share of holdings sold
    Sold 4.2% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AIZOct 9, 2026 · close 266.49
Since filing Sep 2, 2025: +26.0%SPY +23.3% · excess +2.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-112546, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 29, 2025SOpen-market sale
Common Stock10b5-1
-4,275$220.27$942k98,372Sep 2, 2025

Related signals

Other insiders at ASSURANT, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
55Moderate
AIZsell 2
ASSURANT, INC.
Jay Rosenblum
EVP and CLO
$813k
3,900 shares
-33%
40Moderate
AIZsell 2
ASSURANT, INC.
Dimitry DiRienzo
SVP, CAO, Controller
$195k
950 shares
-23%
27Weak
AIZsell
ASSURANT, INC.
Jay Rosenblum
EVP and CLO
$202k
1,000 shares
-8%
49Moderate
AIZsell 2
ASSURANT, INC.
Robert Lonergan
Chief Marketing & Risk Officer
$743k
3,500 shares
-12%
48Moderate
AIZsell 2
ASSURANT, INC.
Dimitry DiRienzo
SVP, CAO, Controller
$352k
1,650 shares
-29%
39Weak
AIZsell
ASSURANT, INC.
Nair Biju
EVP
$604k
3,000 shares
-14%
40Moderate
AIZsell
ASSURANT, INC.
Nair Biju
EVP
$628k
3,000 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Keith Demmings sold $942k of AIZ | InsiderTell