Keith Demmings sold $3.0M of AIZ
President and CEO at ASSURANT, INC.. 13,725 shares at an average of $220.52, traded Oct 3, 2025, filed Oct 6, 2025.
Score components
- +25RoleCEO
- +25Trade size$3.0M at market
- +5Share of holdings soldSold 14% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001193125-25-232032, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 3, 2025 | SOpen-market sale Common Stock10b5-1 | -13,420 | $220.51 | $3.0M | 84,952 | Oct 6, 2025 |
| Oct 3, 2025 | SOpen-market sale Common Stock10b5-1 | -305 | $221.03 | $67k | 84,647 | Oct 6, 2025 |
Related signals
Other insiders at ASSURANT, INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 29Weak | ASSURANT, INC. | Keith Demmings President and CEO | $942k 4,275 shares | -4% | |
| 55Moderate | ASSURANT, INC. | Jay Rosenblum EVP and CLO | $813k 3,900 shares | -33% | |
| 40Moderate | ASSURANT, INC. | Dimitry DiRienzo SVP, CAO, Controller | $195k 950 shares | -23% | |
| 27Weak | AIZsell ASSURANT, INC. | Jay Rosenblum EVP and CLO | $202k 1,000 shares | -8% | |
| 49Moderate | ASSURANT, INC. | Robert Lonergan Chief Marketing & Risk Officer | $743k 3,500 shares | -12% | |
| 48Moderate | ASSURANT, INC. | Dimitry DiRienzo SVP, CAO, Controller | $352k 1,650 shares | -29% | |
| 39Weak | AIZsell ASSURANT, INC. | Nair Biju EVP | $604k 3,000 shares | -14% | |
| 40Moderate | AIZsell ASSURANT, INC. | Nair Biju EVP | $628k 3,000 shares | -13% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.