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sellWeak10b5-1 plan

Kevin Christopher Bradley sold $43k of ALRM

Chief Financial Officer at Alarm.com Holdings, Inc.. 754 shares at an average of $56.75, traded Jul 2, 2025, filed Jul 2, 2025.

Warning score
8
Value
$43k
754 shares
Holdings after
53,056
-1% from before
From 52-week low
+16%
low $49.34, close $57.07
From 52-week high
-17%
high $68.81, as of Jul 2, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $43k at market
    +6
  • Share of holdings sold
    Sold 1.4% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ALRMOct 9, 2026 · close 55.65
Since filing Jul 2, 2025: -2.5%SPY +27.2% · excess -29.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-093327, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 2, 2025SOpen-market sale
Common Stock10b5-1
-754$56.75$43k53,056Jul 2, 2025

Related signals

Other insiders at Alarm.com Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
ALRMsell 2
Alarm.com Holdings, Inc.
Jeffrey A Bedell
See Remarks
$1.2M
22,727 shares
-4%
35Weak
ALRMsell 2
Alarm.com Holdings, Inc.
Stephen C. Evans
director
$60k
1,154 shares
-16%
18Weak
ALRMsell 2
Alarm.com Holdings, Inc.
Jeffrey A Bedell
See Remarks
$119k
2,273 shares
-0%
64Notable
ALRMbuy
Alarm.com Holdings, Inc.
Stephen Trundle
Chief Executive Officer
$1.3M
26,000 shares
+2%
35Weak
ALRMsell
Alarm.com Holdings, Inc.
Daniel Kerzner
See Remarks
$1.5M
30,004 shares
-42%
27Weak
ALRMsell
Alarm.com Holdings, Inc.
Stephen C. Evans
director
$60k
1,000 shares
-12%
32Weak
ALRMsell 510b5-1
Alarm.com Holdings, Inc.
Stephen Trundle
Chief Executive Officer
$206k
3,644 shares
-1%
21Weak
ALRMsell 510b5-1
Alarm.com Holdings, Inc.
Daniel Kerzner
See Remarks
$125k
2,213 shares
-3%
20Weak
ALRMsell 510b5-1
Alarm.com Holdings, Inc.
Jeffrey A Bedell
See Remarks
$125k
2,204 shares
-0%
33Weak
ALRMsell 510b5-1
Alarm.com Holdings, Inc.
Daniel Ramos
See Remarks
$504k
8,762 shares
-17%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Christopher Bradley sold $43k of ALRM | InsiderTell