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sellWeak cluster of 210b5-1 plan

Jill L. Robinson sold $1.8M of BATRA

EVP, CFO & Treasurer at Atlanta Braves Holdings, Inc.. 40,000 shares at an average of $43.82, traded Aug 15, 2025, filed Aug 19, 2025.

Warning score
30
Value
$1.8M
40,000 shares
Holdings after
68,755
-37% from before
From 52-week low
+19%
low $39.17, close $46.48
From 52-week high
-8%
high $50.28, as of Aug 15, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $1.8M at market
    +25
  • Share of holdings sold
    Sold 37% of holdings
    +10
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BATRAOct 9, 2026 · close 57.57
Since filing Aug 19, 2025: +23.7%SPY +23.3% · excess +0.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-080244, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 15, 2025MOption exercise
Series C Common Stock10b5-1
+40,000$27.18$1.1M108,755Aug 19, 2025
Aug 15, 2025SOpen-market sale
Series C Common Stock10b5-1
-40,000$43.82$1.8M68,755Aug 19, 2025
Aug 15, 2025MOption exercise
Stock option (Right to Buy) - BATRKderivative10b5-1
-40,000$0.00$0150,263Aug 19, 2025

Related signals

Other insiders at Atlanta Braves Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$9.3M
175,395 shares
-36%
33Weak
BATRAsell 210b5-1
Atlanta Braves Holdings, Inc.
Gregory John Heller
EVP, CLO & Secretary
$4.3M
80,263 shares
-78%
26Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
DeRetta C. Rhodes
See remarks
$33k
826 shares
-12%
38Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Terence F McGuirk
Chairman, President & CEO
$266k
6,688 shares
-3%
27Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$194k
4,874 shares
-2%
13Weak
BATRAsell 610b5-1
Atlanta Braves Holdings, Inc.
Jill L. Robinson
EVP, CFO & Treasurer
$152k
3,830 shares
-5%
27Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Michael P. Plant
EVP, Development
$194k
4,874 shares
-2%
34Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Gregory John Heller
EVP, CLO & Secretary
$295k
7,423 shares
-25%
29Weak
BATRAsell 6
Atlanta Braves Holdings, Inc.
Derek Gordon Schiller
EVP, Business
$322k
8,343 shares
-3%
42Moderate
BATRAsell 6
Atlanta Braves Holdings, Inc.
Terence F McGuirk
Chairman, President & CEO
$464k
12,012 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jill L. Robinson sold $1.8M of BATRA | InsiderTell