Skip to content
sellWeak

William George Brumder sold $30k of GPRO

owner at GoPro, Inc.. 12,000 shares at an average of $2.49, traded Sep 19, 2025, filed Sep 26, 2025.

Warning score
27
Value
$30k
12,000 shares
Holdings after
10,838,000
-0% from before
From 52-week low
+405%
low $0.48, close $2.43
From 52-week high
-4%
high $2.54, as of Sep 19, 2025

Score components

  • Role
    10% owner
    +12
  • Trade size
    $30k at market
    +5
  • Share of holdings sold
    Sold 0.1% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Role exit
    The filing reports the insider leaving
    +10

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

GPROOct 9, 2026 · close 1.19
Since filing Sep 26, 2025: -48.0%SPY +18.9% · excess -66.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000921895-25-002630, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 19, 2025SOpen-market sale
Class A common stock
-12,000$2.49$30k10,838,000Sep 26, 2025

Related signals

Other insiders at GoPro, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
10Weak
GPROsell 210b5-1
GoPro, Inc.
Brian McGee
EVP, CFO and COO
$7,189
4,579 shares
-1%
14Weak
GPROsell 210b5-1
GoPro, Inc.
Jason Christopher Stephen
VP, GC and Corporate Secretary
$40k
26,011 shares
-15%
19Weak
GPROsell10b5-1
GoPro, Inc.
Brian McGee
EVP, CFO and COO
$187k
150,043 shares
-16%
0Weak
GPROsell10b5-1
GoPro, Inc.
Dean Jahnke
SVP, Global Sales, CM, RE
$5,414
6,323 shares
-2%
50Moderate
GPROsell
GoPro, Inc.
Alexander J Lurie
director
$359k
280,388 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William George Brumder sold $30k of GPRO | InsiderTell