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sellWeak cluster of 210b5-1 plan

Brian McGee sold $127k of GPRO

President and COO at GoPro, Inc.. 130,631 shares at an average of $0.97, traded May 20, 2026, filed May 22, 2026.

Warning score
24
Value
$127k
130,631 shares
Holdings after
947,123
-12% from before
From 52-week low
+66%
low $0.58, close $0.96
From 52-week high
-67%
high $2.88, as of May 20, 2026

Score components

  • Role
    President
    +20
  • Trade size
    $127k at market
    +11
  • Share of holdings sold
    Sold 12% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

GPROOct 12, 2026 · close 1.19
Since filing May 22, 2026: +19.0%SPY +4.9% · excess +14.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-037784, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 20, 2026SOpen-market sale
Class A Common Stock10b5-1
-130,631$0.97$127k947,123May 22, 2026

Related signals

Other insiders at GoPro, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
GPROsell 210b5-1
GoPro, Inc.
Jason Christopher Stephen
SVP, General Counsel
$19k
16,894 shares
-4%
16Weak
GPROsell 210b5-1
GoPro, Inc.
Brian McGee
EVP, CFO and COO
$47k
59,509 shares
-8%
3Weak
GPROsell 210b5-1
GoPro, Inc.
Jason Christopher Stephen
SVP, General Counsel
$4,300
5,393 shares
-4%
10Weak
GPROsell 210b5-1
GoPro, Inc.
Brian McGee
EVP, CFO and COO
$7,189
4,579 shares
-1%
14Weak
GPROsell 210b5-1
GoPro, Inc.
Jason Christopher Stephen
VP, GC and Corporate Secretary
$40k
26,011 shares
-15%
27Weak
GPROsell
GoPro, Inc.
William George Brumder
owner
$30k
12,000 shares
-0%
19Weak
GPROsell10b5-1
GoPro, Inc.
Brian McGee
EVP, CFO and COO
$187k
150,043 shares
-16%
0Weak
GPROsell10b5-1
GoPro, Inc.
Dean Jahnke
SVP, Global Sales, CM, RE
$5,414
6,323 shares
-2%
50Moderate
GPROsell
GoPro, Inc.
Alexander J Lurie
director
$359k
280,388 shares
-100%
0Weak
GPROsell10b5-1
GoPro, Inc.
Dean Jahnke
SVP, Global Sales, CM, RE
$2,745
1,794 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian McGee sold $127k of GPRO | InsiderTell