Skip to content
sellWeak cluster of 910b5-1 plan

Jonathan Burth sold $716k of COCO

Chief Operating Officer at Vita Coco Company, Inc.. 16,827 shares at an average of $42.55, traded Sep 17, 2025, filed Sep 19, 2025.

Warning score
26
Value
$716k
16,827 shares
Holdings after
76,127
-18% from before
From 52-week low
+57%
low $27.00, close $42.30
From 52-week high
0%
high $42.30, as of Sep 17, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $716k at market
    +21
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    9 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Sep 19, 2025: +47.0%SPY +18.6% · excess +28.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001886142-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 17, 2025MOption exercise
Common Stock10b5-1
+16,827$10.18$171k92,954Sep 19, 2025
Sep 17, 2025SOpen-market sale
Common Stock10b5-1
-16,827$42.55$716k76,127Sep 19, 2025
Sep 17, 2025MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-16,827$0.00$031,998Sep 19, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
20Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.9M
37,666 shares
-40%
20Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.0M
22,334 shares
-28%
11Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$135k
3,173 shares
-4%
43Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$890k
21,600 shares
-7%
50Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$1.6M
40,000 shares
-12%
38Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$831k
20,000 shares
-1%
50Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$2.0M
50,506 shares
-14%
42Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Martin Roper
Chief Executive Officer
$800k
20,000 shares
-6%
40Moderate
COCOsell 910b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$1.3M
30,000 shares
-2%
35Weak
COCOsell 910b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.1M
50,000 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan Burth sold $716k of COCO | InsiderTell