Skip to content
sellNotable cluster of 2

Alexander L Cappello sold $816k of CAKE

director at CHEESECAKE FACTORY INC. 12,388 shares at an average of $65.88, traded Jul 31, 2025, filed Aug 1, 2025.

Warning score
65
Value
$816k
12,388 shares
Holdings after
6,806
-65% from before
From 52-week low
+79%
low $34.89, close $62.49
From 52-week high
-7%
high $66.99, as of Jul 31, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $816k at market
    +22
  • Share of holdings sold
    Sold 65% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -1.0%, 3m -19.8%, 6m -6.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 9, 2026 · close 108.45
Since filing Aug 1, 2025: +77.8%SPY +26.9% · excess +50.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-020872, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 31, 2025SOpen-market sale
Common Stockindirect: By Maricopa Capital LLC
-12,388$65.88$816k6,806Aug 1, 2025

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
CAKEsell
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$162k
2,490 shares
-29%
30Weak
CAKEsell
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$6.3M
104,000 shares
-3%
50Moderate
CAKEsell 4
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$328k
5,206 shares
-17%
64Notable
CAKEsell 5
CHEESECAKE FACTORY INC
Spero G Alex
EVP Operations - CFRI
$316k
4,790 shares
-100%
59Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$460k
7,000 shares
-14%
47Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$194k
2,951 shares
-21%
36Weak
CAKEsell 4
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$40k
635 shares
-9%
58Moderate
CAKEsell 2
CHEESECAKE FACTORY INC
David M Gordon
PRESIDENT
$2.7M
43,335 shares
-64%
50Moderate
CAKEsell 3
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$1.1M
18,800 shares
-45%
50Moderate
CAKEsell 3
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$1.2M
20,800 shares
-48%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Alexander L Cappello sold $816k of CAKE | InsiderTell