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sellModerate cluster of 2

David M Gordon sold $2.7M of CAKE

PRESIDENT at CHEESECAKE FACTORY INC. 43,335 shares at an average of $63.06, traded Aug 14, 2025, filed Aug 15, 2025.

Warning score
58
Value
$2.7M
43,335 shares
Holdings after
24,532
-64% from before
From 52-week low
+78%
low $34.89, close $62.23
From 52-week high
-7%
high $66.99, as of Aug 14, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $2.7M at market
    +25
  • Share of holdings sold
    Sold 64% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -10.3%, 3m -28.2%, 6m -6.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 9, 2026 · close 108.45
Since filing Aug 15, 2025: +75.3%SPY +22.6% · excess +52.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-022058, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 14, 2025MOption exercise
Common Stock
+20,000$40.16$803k54,467Aug 15, 2025
Aug 14, 2025MOption exercise
Common Stock
+13,400$46.03$617k67,867Aug 15, 2025
Aug 14, 2025SOpen-market sale
Common Stock
-20,000$63.04$1.3M47,867Aug 15, 2025
Aug 14, 2025SOpen-market sale
Common Stock
-13,400$62.87$842k34,467Aug 15, 2025
Aug 14, 2025SOpen-market sale
Common Stock
-9,935$63.37$630k24,532Aug 15, 2025
Aug 14, 2025MOption exercise
Employee Stock Option (right to buy)derivative
-20,000$0.00$011,040Aug 15, 2025
Aug 14, 2025MOption exercise
Employee Stock Option (right to buy)derivative
-13,400$0.00$00Aug 15, 2025

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
CAKEsell
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$162k
2,490 shares
-29%
30Weak
CAKEsell
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$6.3M
104,000 shares
-3%
50Moderate
CAKEsell 4
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$328k
5,206 shares
-17%
64Notable
CAKEsell 5
CHEESECAKE FACTORY INC
Spero G Alex
EVP Operations - CFRI
$316k
4,790 shares
-100%
59Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$460k
7,000 shares
-14%
47Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$194k
2,951 shares
-21%
36Weak
CAKEsell 4
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$40k
635 shares
-9%
65Notable
CAKEsell 2
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$816k
12,388 shares
-65%
50Moderate
CAKEsell 3
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$1.1M
18,800 shares
-45%
50Moderate
CAKEsell 3
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$1.2M
20,800 shares
-48%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.