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buyModerate cluster of 5

Bracken Darrell bought $250k of SONO

director at Sonos Inc. 22,412 shares at an average of $11.15, traded Aug 8, 2025, filed Aug 11, 2025.

Conviction score
57
Value
$250k
22,412 shares
Holdings after
49,452
+83% from before
From 52-week low
+47%
low $7.70, close $11.33
From 52-week high
-25%
high $15.08, as of Aug 8, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $250k at market
    +13
  • Relative to holdings
    Holdings up 83%
    +10
  • Price context
    25% below the 52-week high
    +4
  • Cluster
    5 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SONOOct 9, 2026 · close 17.26
Since filing Aug 11, 2025: +52.7%SPY +24.1% · excess +28.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-020309, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 8, 2025POpen-market purchase
Common Stock
+22,412$11.15$250k49,452Aug 11, 2025

Related signals

Other insiders at Sonos Inc and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
13Weak
SONOsell10b5-1
Sonos Inc
Karen Boone
director
$848k
46,766 shares
-40%
11Weak
SONOsell10b5-1
Sonos Inc
Karen Boone
director
$154k
10,000 shares
-11%
56Moderate
SONObuy
Sonos Inc
Thomas Conrad
Chief Executive Officer
$1.0M
62,325 shares
+26%
56Moderate
SONObuy 5
Sonos Inc
Coliseum Capital Management, LLC
owner
$2.0M
182,406 shares
+1%
60Notable
SONObuy 5
Sonos Inc
Saori Casey
Chief Financial Officer
$249k
22,727 shares
+27%
79Notable
SONObuy 5
Sonos Inc
Thomas Conrad
Chief Executive Officer
$1.0M
92,300 shares
+61%
53Moderate
SONObuy 5
Sonos Inc
Julius Genachowski
director
$250k
22,850 shares
+23%
60Notable
SONObuy 5
Sonos Inc
Coliseum Capital Management, LLC
owner
$2.6M
242,683 shares
+2%
59Moderate
SONObuy 5
Sonos Inc
Coliseum Capital Management, LLC
owner
$15M
1,312,087 shares
+10%
45Moderate
SONObuy
Sonos Inc
Coliseum Capital Management, LLC
owner
$4.2M
423,428 shares
+3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Bracken Darrell bought $250k of SONO | InsiderTell