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sellModerate cluster of 910b5-1 plan

Russell S Elmer sold $1.5M of NOW

General Counsel at ServiceNow, Inc.. 1,698 shares at an average of $884.26, traded Aug 20, 2025, filed Aug 21, 2025.

Warning score
45
Value
$1.5M
1,698 shares
Holdings after
4,332
-28% from before
From 52-week low
+23%
low $144.33, close $178.05
From 52-week high
-24%
high $234.08, as of Aug 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.5M at market
    +25
  • Share of holdings sold
    Sold 28% of holdings
    +10
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Aug 21, 2025: -19.7%SPY +24.2% · excess -43.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001197952-25-000010, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2025SOpen-market sale
Common Stock10b5-1
-1,698$884.26$1.5M4,332Aug 21, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
32Weak
NOWsell 310b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$353k
415 shares
-3%
23Weak
NOWsell 810b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$242k
300 shares
-3%
52Moderate
NOWsell 8
ServiceNow, Inc.
Lawrence Jackson
director
$215k
265 shares
-45%
32Weak
NOWsell 810b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$337k
417 shares
-3%
7Weak
NOWsell 810b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$201k
239 shares
-8%
6Weak
NOWsell 810b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$160k
191 shares
-4%
43Moderate
NOWsell 8
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$249k
305 shares
-36%
22Weak
NOWsell 810b5-1
ServiceNow, Inc.
Nicholas Tzitzon
Vice Chairman
$432k
522 shares
-15%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell S Elmer sold $1.5M of NOW | InsiderTell