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sellWeak cluster of 5

Michael L Finn sold $149k of RCKY

director at ROCKY BRANDS, INC.. 5,000 shares at an average of $29.73, traded Sep 4, 2025, filed Sep 5, 2025.

Warning score
31
Value
$149k
5,000 shares
Holdings after
31,395
-14% from before
From 52-week low
+147%
low $11.88, close $29.38
From 52-week high
-5%
high $30.83, as of Sep 4, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $149k at market
    +11
  • Share of holdings sold
    Sold 14% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +4.7%, 3m +0.5%, 6m +51.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RCKYOct 12, 2026 · close 45.75
Since filing Sep 5, 2025: +59.8%SPY +21.9% · excess +37.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001225208-25-007795, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 4, 2025MOption exercise
Common Stock, without par value
+5,000$28.07$140k36,395Sep 5, 2025
Sep 4, 2025SOpen-market sale
Common Stock, without par value
-5,000$29.73$149k31,395Sep 5, 2025
Sep 4, 2025MOption exercise
Stock Option (right to buy)derivative
-5,000$0.00$00Sep 5, 2025

Related signals

Other insiders at ROCKY BRANDS, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RCKYsell 7
ROCKY BRANDS, INC.
Robert Burton Moore Jr.
director
$149k
3,000 shares
-10%
37Weak
RCKYsell 7
ROCKY BRANDS, INC.
William L Jordan
director
$51k
989 shares
-5%
42Moderate
RCKYsell 7
ROCKY BRANDS, INC.
Curtis A Loveland
Assistant Secretary
$176k
3,483 shares
-4%
26Weak
RCKYsell 7
ROCKY BRANDS, INC.
Michael L Finn
director
$153k
3,000 shares
-9%
36Weak
RCKYsell 7
ROCKY BRANDS, INC.
Robyn R. Hahn
director
$153k
3,000 shares
-33%
31Weak
RCKYsell 7
ROCKY BRANDS, INC.
G Courtney Haning
director
$147k
3,000 shares
-13%
25Weak
RCKYsell 7
ROCKY BRANDS, INC.
William L Jordan
director
$97k
2,011 shares
-8%
26Weak
RCKYsell 7
ROCKY BRANDS, INC.
Curtis A Loveland
Assistant Secretary
$149k
3,000 shares
-3%
25Weak
RCKYbuy
ROCKY BRANDS, INC.
Dwight Eric Smith
director
$24k
500 shares
+3%
31Weak
RCKYsell 7
ROCKY BRANDS, INC.
Tracie A. Winbigler
director
$142k
3,000 shares
-17%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael L Finn sold $149k of RCKY | InsiderTell