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sellWeak cluster of 210b5-1 plan

David W Gibbs sold $1.1M of YUM

Chief Executive Officer at YUM BRANDS INC. 7,176 shares at an average of $149.80, traded Sep 15, 2025, filed Sep 15, 2025.

Warning score
23
Value
$1.1M
7,176 shares
Holdings after
102,893
-7% from before
From 52-week low
+23%
low $119.17, close $146.06
From 52-week high
-7%
high $157.89, as of Sep 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.1M at market
    +25
  • Share of holdings sold
    Sold 6.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.9%, 3m +3.8%, 6m +9.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

YUMOct 12, 2026 · close 146.75
Since filing Sep 15, 2025: +0.5%SPY +19.3% · excess -18.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001041061-25-000079, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025MOption exercise
Common Stock10b5-1
+7,788$49.66$387k110,681Sep 15, 2025
Sep 15, 2025DDisposition to issuer
Common Stock10b5-1
-2,588$149.49$387k108,093Sep 15, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-5,200$149.80$779k102,893Sep 15, 2025
Sep 15, 2025MOption exercise
Common Stock10b5-1
+3,184$56.67$180k106,077Sep 15, 2025
Sep 15, 2025DDisposition to issuer
Common Stock10b5-1
-1,208$149.49$181k104,869Sep 15, 2025
Sep 15, 2025SOpen-market sale
Common Stock10b5-1
-1,976$149.80$296k102,893Sep 15, 2025
Sep 15, 2025MOption exercise
Stock Appreciation Rightderivative10b5-1
-7,788$0.00$023,362Sep 15, 2025
Sep 15, 2025MOption exercise
Stock Appreciation Rightderivative10b5-1
-3,184$0.00$015,918Sep 15, 2025

Related signals

Other insiders at YUM BRANDS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
YUMsell 210b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
285 shares
-0%
24Weak
YUMsell 210b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$33k
241 shares
-100%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$41k
268 shares
-100%
26Weak
YUMsell 310b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
261 shares
-0%
54Moderate
YUMsell 310b5-1
YUM BRANDS INC
Tracy L Skeans
COO and CPO
$552k
3,494 shares
-100%
30Weak
YUMsell 310b5-1
YUM BRANDS INC
David Eric Russell
Sr. Vice President, Controller
$1.2M
7,961 shares
-40%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$41k
268 shares
-100%
26Weak
YUMsell 310b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
261 shares
-0%
31Weak
YUMsell 310b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$44k
277 shares
-100%
54Moderate
YUMsell 310b5-1
YUM BRANDS INC
Aaron Powell
CEO - Pizza Hut
$963k
6,001 shares
-33%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.