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sellWeak10b5-1 plan

Kevin Holleran sold $952k of HAYW

President and CEO at Hayward Holdings, Inc.. 60,571 shares at an average of $15.72, traded Sep 3, 2025, filed Sep 4, 2025.

Warning score
14
Value
$952k
60,571 shares
Holdings after
623,540
-9% from before
From 52-week low
+37%
low $11.32, close $15.56
From 52-week high
-6%
high $16.60, as of Sep 3, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $952k at market
    +24
  • Share of holdings sold
    Sold 8.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.6%, 3m +1.0%, 6m -4.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HAYWOct 9, 2026 · close 11.35
Since filing Sep 4, 2025: -29.1%SPY +21.6% · excess -50.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001834622-25-000132, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 3, 2025MOption exercise
Common Stock10b5-1
+60,571$1.40$85k684,111Sep 4, 2025
Sep 3, 2025SOpen-market sale
Common Stock10b5-1
-60,571$15.72$952k623,540Sep 4, 2025
Sep 3, 2025MOption exercise
Stock Options (Right to Buy)derivative10b5-1
-60,571$0.00$02,696,284Sep 4, 2025

Related signals

Other insiders at Hayward Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$620k
50,000 shares
-11%
9Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$45k
3,500 shares
-2%
19Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$692k
50,000 shares
-7%
10Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
30Weak
HAYWsell 2
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
20Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$766k
50,000 shares
-7%
20Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$2.9M
170,000 shares
-23%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$722k
52,389 shares
-7%
12Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$764k
52,389 shares
-7%
20Weak
HAYWbuy
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$29k
2,242 shares
+2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Holleran sold $952k of HAYW | InsiderTell